Coffee Company
Aktion was a special branding project for a colleague focused on sourcing high-quality ingredients with health in mind. From the start, the goal was to create a bold, clean identity that would stand out on shelves while maintaining a premium feel.
The project began with crafting the brand identity, including the logo and character design. I chose high-contrast colors and strong typography to establish a striking visual presence. These elements were carried through all packaging, ensuring a cohesive and recognizable look across the entire product line.
The project began with crafting the brand identity, including the logo and character design. I chose high-contrast colors and strong typography to establish a striking visual presence. These elements were carried through all packaging, ensuring a cohesive and recognizable look across the entire product line.
Once the core branding was finalized, we developed packaging for multiple coffee roasts, including bagged coffee and K-Cups. The same design principles were then applied to a range of supplemental products, keeping the visual identity consistent and elevating the brand’s premium appeal.
By maintaining a unified aesthetic across a diverse product lineup, Aktion established itself as a young but sophisticated brand with a strong, memorable presence.