Marketing in the event activation space is a large focus for Waterloo. They utilize artists to add unique elements to their booths. I’ve been contracted to produce custom graphics for multiple festivals as well as branded illustrations which were used for marketing campaigns.
Activating at ACL, Waterloo wanted to add a unique element with live painting while bartenders produced unique cocktails for patrons. My role was to live paint as well as engage with consumers. The final paintings were then used as backdrops for a photo opp.
After winning Player of the Year 2022, I was commissioned me to make a Waterloo-inspired piece as a gift for Scottie. The digital version was used in marketing giveaway content.
When designing for Waterloo, everything gets digitally mocked prior to live execution. Graphics are built in high-res format to then be repurposed for marketing opportunities like giveaways.