A culmination of the year’s best breakers congregated at the birthplace of Hip-Hop. We converted the historical Hammerstein Ballroom into a battle arena, and El Capitale into Camp USA.
One of the highlights of my time working with Red Bull was coordinating with the international, local, media, comms and productions teams simultaneously during the planning, setup and live execution of the Red Bull BC One 2022 Season. This was an incredibly intricate project requiring attention to detail and good communication amongst all teams involved. Hundreds of assets were designed, produced and utilized over an 8-month span for 13 markets before the finals itself in November.
The World Finals required 6 months of planning and site visits with Red Bull staff, creative, and the production team to guarantee high-level execution. Build outs at two venues required customized graphics and installs. With continually evolving floor plans up until the day doors opened, onsite management was required.