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My relationship with Deep Eddy is built on an ability to develop visual content that maintains the Austin-local theme they have built their brand identity on. This is done through representation of elements that speak to Texas pride and Austin vibes.
The Bouldin Acres mural was designed to showcase the beauty of Texas wildflowers while creatively showcasing Deep Eddy’s recognizable branding (Betty herself)
The Container Bar mural was a 6 week activation promoting their “pick something real” marketing campaign in a high-traffic popular area of Rainey Street.